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| The buzzing and budding music scene of Kerala is all set to receive another boost this month with the foray of a global music company launching the album Yuvvh. |
The global music label Sony Music’s
maiden venture in Malayalam that has been titled ‘Yuvvh’ ( "Yuvvh stands
for you and youth" ) has stormed the music scene in Kerala. The men behind
the music album are Saachin and Sreejith.The music video ‘Nenjodu Cherthu’,
that features Nivin Pauly and Nazriya Nasim that has been released has become a
rage with young music lovers.
The multi-genre album ‘Yuvvh’ boasts
of pop, reggae and hip hop tunes appealing to the youth and also adding an
international flavour to the record company's first venture in the state.
Saachin Raj Chelory is a trained
classical singer and a composer, while Sreejith Edavana has been working in the
music industry for the past six years as a composer and an audio engineer and
has worked with legendary singers like Hariharan, P Jaychandran, Karthik, Benny
Dayal, Naresh Iyer and Chinmayi, to mention a few.
The album features a young crop of
playback singers including Ennamo Edho crooner Aalaap Raju, Job Kurian, Swapna
Abraham, Priya Hemesh lending their voices to the lyrics penned by Naveen
Marar.
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